Author - mahisha mani

Qualitative vs. Quantitative Research: Choosing the Right Approach

Qualitative vs. Quantitative Research: Choosing the Right Approach

What is Qualitative Research?

Qualitative research is a method used to explore complex human experiences and social phenomena. It focuses on gaining an in-depth understanding of individuals’ perceptions, feelings, and motivations. This approach typically involves gathering non-numerical data through:InterviewsFocus groupsObservationsCase studiesEthnographic researchThe goal of qualitative research is to uncover the underlying...

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How conferences help shape your research and career

How conferences help shape your research and career

What are conference papers?

Conferences are usually organised by professional societies or organisations and enable academics to present their research findings, discuss ideas, gather feedback and network.  Papers presented at the conference are published in collections called conference proceedings.Some papers or conferences may be unpublished and are only available from the...

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