Qualitative vs. Quantitative Research: Choosing the Right Approach
What is Qualitative Research? Qualitative research is a method used to explore complex human experiences and social phenomena. It focuses on gaining an in-depth understanding of individuals’ perceptions, feelings, and motivations. This approach typically involves gathering non-numerical data through:InterviewsFocus groupsObservationsCase studiesEthnographic researchThe goal of qualitative research is to uncover the underlying...
